A New Slogan For A New Era

Celtics Embracing "Different Here" Mantra for 2023-24 Season

A New Slogan for a New Era

As the Boston Celtics prepare for the upcoming 2023-24 season, they have unveiled a new motto that encapsulates their unique identity and aspirations: "Different Here." This slogan is a reflection of the team's belief in its distinct culture and competitive spirit, setting it apart from the rest of the league.

Embracing the Challenge

The "Different Here" mantra embodies the Celtics' commitment to standing out on and off the court. It represents their unwavering pursuit of excellence, their resilience in the face of adversity, and their unwavering connection with their passionate and loyal fanbase. Coach Brad Stevens believes that this slogan will inspire the team to embrace the challenges ahead and push themselves to new heights.